Our Founders

Andrea has over 15 years of experience in marketing in a variety of organizations and industries. Most recently, as CMO of Campaign Monitor she was responsible for all revenue generating marketing activities, product marketing and the creative team.

Previously, Andrea was a consultant, focusing on demand generation and marketing technology for B2B Saas companies.

In prior years she founded marketing performance metrics company, Full Circle Insights, where she led product and marketing. She joined that founding team from Salesforce.com where she held various positions in marketing and product management.

Samantha most recently served as the Head of Marketing for Campaign Monitor. During her tenure there she helped grow the marketing team from 3 to 25 employees, established a SEO/content strategy which grew organic traffic by 40%, built all paid programs from scratch, managed millions in annual spend, and helped to make sure they were accurately measuring the success of their programs. During this time the company’s revenue grew 20% YoY.

Previously, Samantha spent time at other SaaS companies building & executing demand gen strategies focused around driving both pipeline and self service revenue.

Prior to in-house SaaS demand gen, Samantha worked at an agency specializing in paid and organic marketing. During her time there she worked on strategy & customer relations. Her agency background gives her a unique view into how to manage clients and deliver on timely projects that drive results.

When she’s not working, you can find Samantha enjoying all the PNW has to offer with a glass of champagne in hand.